As with all businesses coming out of the ‘covid cave’, changes are happening at Andrea York Photography! We were blessed to have been able to continue with our portrait sessions throughout 2020 but in the couple of months we had to put our camera’s down, we took the opportunity to breathe and rethink the direction that we want to take the business. It’s been coming for a while, but we plan to focus our photography offerings strictly on portraiture going forward. With that reassessment, it was time to recalibrate our business plan, so we made a few changes and added a few more offerings.
A New Website
We are currently putting the finishing touches on a brand new website (whew!! you’ve endured our old one long enough!). Along with that we are making a branding tweak to our famous (at least famous to us!) logo. Nothing crazy, just making it a little cleaner.
A New Studio
Yep! You heard it here. A new studio. Details are forthcoming but note that our client meeting space will remain in the same location, in suite 1A in the Historic Bismarck Building in Westfield, MA. So, whether you are hiring us for a studio session or planning on having us wow you with one of our preferred stunning location shoots, we will still meet you in our beautiful, relaxed client space to craft your custom photo session prior to your photoshoot.
A New Team
Well kind of. It’s a new(ish) team! Last summer we welcomed Tracy Quarterly as our lead professional hair and makeup artist. Her work is dreamy and as a result we’ve been keeping her quite busy. This year we welcomed Dani Potter to the team. Dani has been subcontracting for us for a few years in different capacities so we thought the timing was right to officially bring her on to the team. Dani will be working on our marketing and social media initiatives. In addition, we are bringing on a new administrative assistant and a studio assistant as well. Soon we will introduce you to the entire team.
New Session Offerings
By the end of the summer and going forward, we are excited to be adding dance and teen portraiture. And in addition to our headshot business we have expanded our professional portrait sessions to both in-studio and on-site branding sessions which have been keeping us busy (and happy!) since November of last year.
New Product Offerings and Packaging
We have several new offerings from the best photography product vendors near and far! From our heirloom albums, to our framed canvas and metals to our legacy portfolio boxes (direct from Dublin, Ireland!), our products and packaging are pure luxury and will certainly be enjoyed by you and future generations.
New Signature Services
Options for in-home style consultations and home gallery installation of your portrait art are in the works. And that is not all. More to come!
For now, all we can give you are these teasers but we are looking forward to sharing all of the deets by the middle of July. In the meantime, we are still booking branding sessions, family sessions and Class of 2022 sessions. Reach out now if you want to get on our books this summer or fall.